Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Seeing the Forest for the Trees: Unified Analytics for Modern Marketing

Request Your Free Research Report Now:

"Seeing the Forest for the Trees: Unified Analytics for Modern Marketing"

Cross-Channel Marketing Attribution Is Becoming Increasingly Important

IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working, what’s not, and what’s next for cross-channel analytics.

The resulting report, “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes these findings and provides actionable insights, including:

  • Trends in channel utilization, especially around programmatic
  • Which KPIs executives really want, and how marketers measure them
  • Overcoming data accuracy obstacles
  • Challenges with cross-channel attribution, and how to overcome them
  • Benefits from attribution, and how to assess your implementation readiness


Offered Free by: Conversion Logic
See All Resources from: Conversion Logic

Recommended for Professionals Like You: