Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on TradePub.com for readers like you. LEARN MORE
Smart Event Measurement: Moving Beyond Spend Analysis and Satisfaction Metrics

Request Your Free White Paper Now:

"Smart Event Measurement: Moving Beyond Spend Analysis and Satisfaction Metrics"

Are you ready to make your events smarter?

Business events should deliver a positive, memorable experience, accomplish business objectives and improve relationships with participants. 

When events are part of a broader marketing and sales
strategy, rather than a short-term objective, measuring
improved relationship strength provides a powerful and easy way to monetize predictors of future business outcomes including: sales, loyalty, satisfaction and advocacy.

This paper will provide you with ways to go beyond smile surveys and measure true event impact.  


Offered Free by: Aimia
See All Resources from: Aimia

Recommended for Professionals Like You: